You may not like it, but the market is always right. The market might be strange, might have fickle and illlogical taste, but it’s always right. As soon as you convince yourself that the market is wrong, you fail. Period.
Companies do this all the time. ”Our customers just don’t understand how great this is for them”, “We’re ahead of the times, they’ll catch up”, “Why aren’t people buying this stuff?! They need to know how awesome it is!”.
The problem is with control. As a company, you’re not in control. You don’t have any bargaining power when it comes to the market. If the market decides not to give you money, you’re dead. Too often, we try to change the market, instead of really finding out what the market wants/needs. Often, this is due to being overly precious about our products.
If people aren’t buying your stuff, it’s because you’re wrong, not the market.
I think you confuse “market” with “consumers/customers/clients”. Customers are always right… markets are totally capable of being completely screwed up. In a “healthy” market the market of customers is always right, but its the customers that are right, not the market itself. “Unhealthy” markets like the telcom/cable markets, health care, and certain other markets are so far from healthy that the customers don’t really have the opportunity to show the suppliers what is “right”. They are stuck with awful options and no where else to turn.